# identity.md

## Organization Overview
- **Company Name:** Kendra Scott
- **Mission:** To create a billion-dollar lifestyle brand celebrated for its design and material innovation, vibrant use of color, and signature silhouettes, offering limited-edition jewelry and personalized gifts.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2002 in Austin, Texas.
- **Size and Scale:** A billion-dollar lifestyle brand.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Kendra Scott, Founder ([https://www.kendrascott.com/about-us](https://www.kendrascott.com/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by a vibrant personality and unique eye for design, with a strong commitment to philanthropy.
- **Relevant Links:** [https://www.kendrascott.com/about-us](https://www.kendrascott.com/about-us), [https://www.kendrascott.com/philanthropy.html](https://www.kendrascott.com/philanthropy.html)

## Operations & Structure
- **Business Model and Operational Approach:** Focuses on designing and selling limited-edition jewelry, personalized gifts, and watches, emphasizing design innovation and vibrant use of color.
- **Location(s) and Geographic Presence:** Headquartered in Austin, Texas, with a global presence through its lifestyle brand.
- **Key Partnerships and Affiliations:** Details forthcoming.